Eurocell, a leading UK manufacturer, distributor and recycler of PVC-U window, door, conservatory and roofline products, is bringing a touch of the American East Coast to these shores with the launch of Coastline, a New England-style lightweight composite cladding range.

Ideal for refurbishment or new build, Coastline can transform existing low-rise housing stock, giving it a modern, contemporary feel, or provide new properties with a touch of class and kerb appeal. Made from an innovative patent-pending composite material, it guarantees up to 10-years of weatherproof performance thanks to its unique composition: it offers minimal contraction and expansion whatever the weather conditions, come frost, rain or shine.

It is also versatile and can be installed on buildings up to three storeys in height (18m), benefits from BBA certification and has been exhaustively fire tested in the UK by Exova Warringtonfire to conform to BS EN 13501 (Fire Classification for Construction Products). What’s more it doesn’t just protect and preserve the fabric of the building. It does it in style, with a range of six attractive New England colours: Anthracite Grey, Moondust Grey, Pigeon Blue, Oyster White, Soft Green and Taupe. A contemporary matt, embossed woodgrain finish adds to the authentic timber facade effect.

The overall look and feel is further enhanced thanks to the coordinating aluminium trims and end closers, which, combined with silicone sealants in complementary colours, create the perfect finish to every installation. Once installed, long-term maintenance costs are minimal. Unlike timber, Coastline is virtually maintenance-free, will not rot or warp and is pest and insect resistant. It needs no painting or preservative treatment – cutting out the use of volatile chemicals that are potentially harmful to the environment. All it takes to bring it back to its best is an occasional wipe down.

Compared to cement boards, it is lightweight, easy to handle, fade-resistant, 100% recyclable and will not release harmful silica dust when cut to length. And with issues around the supply of traditional materials, such as bricks, ongoing, architects and specifiers are increasingly seeking alternatives that are widely available in the UK and not reliant on imports. Coastline fits the bill perfectly.

“The growing interest in New England-style cladding means the time is right for Coastline. It delivers a contemporary aesthetic but its beauty is more than skin deep. Our new composite material ensures that the cladding will look as good in 10 years as it does at the time of installation, no matter how harsh the environmental conditions. Installation is quick and straightforward, maintenance is simple and low cost and it’s environmentally friendly. By any criteria Coastline offers both a stylish and premium-looking alternative to traditional materials”, says Chris Coxon, Eurocell Head of Marketing.