Pulse Modular Homes Ltd, a specialist modular housing developer has appointed Elaine New to the management team as chief financial officer.

Starting with a Cambridge education and Price Waterhouse ACA training, Elaine has since had a wealth of experience in finance and business operations, including as a director of several public limited companies. She successfully co-launched Harrods’ airport operations, relaunched the film production company Seven Arts Pictures Plc onto the NASDAQ global market and helped to create a new brand for Sears Plc.

Elaine commented: “I have an entrepreneurial spirit wrapped up in an accountant’s body which has helped me manage top level finance and operational issues across a range of successful corporates. The opportunity at Pulse is really exciting as offsite modular construction is going to be a significant part of fulfilling the Government’s aim of building one million homes by 2020.”

Pulse delivers quality fast-track permanent and temporary modular accommodation in partnership with local authorities and housing associations. It specialises in the regeneration of redundant or vacant council brownfield sites through the provision of sustainable, affordable quality housing.