After three months, 50 locations and over 1,000 bookings, the Celotex pink double-decker bus has parked up for the final time at the company’s headquarters at Hadleigh in Suffolk – signaling the end of the insulation specialist’s hugely popular ‘Insulating Britain’ roadshow.
Setting off from London in March, the 50-date roadshow saw Celotex take part in live webinars and deliver a series of one hour technical presentations to provide expert advice and guidance on UK Building Regulations changes – Part L and Section 6.
The Insulating Britain campaign has seen over 2500 industry professionals educated on the UK Building Regulations. From Southampton to Glasgow, Cardiff to Norwich, the bus offered a 12-seat presentation area where Celotex Technical Consultants educated architects, contractors and distribution partners to simplify their route to Regulatory compliance. The roadshow also helped to send over 10,000 visitors to Celotex’ purpose-built website at insulatingbritain.co.uk.
“Our Insulating Britain campaign has given industry professionals across the UK easy access to everything they need to know about new UK Building Regulations,” said Paul Evans, Head of Marketing at Celotex. “With further reductions in CO2 emissions required for England, Wales & Scotland, Celotex product and service solutions will continue to help simplify compliance to these new levels.”
The Celotex bus has completed its journey, but the company will continue to provide the latest updates, information on how to simplify compliance and expert advice and guidance over the course of 2014.
With a history of continual product innovation, technical progression and an unrivalled product range spanning over 85 years, Celotex remains at the forefront of the industry. The company’s dedication to continuous development – as demonstrated by the Insulating Britain campaign (#Insulating Britain) – has seen it achieve the position of clear market leader and category champion.